Shake the Fear. Make a Plan.

I watched the movie musical “Tick, Tick, Boom” this week. It’s a semi-autobiographical show about the life of Jonathan Larson (the guy who wrote Rent!). I highly recommend it!

The lyric of the closing song has been stuck in my head since:

Cages or wings?

Which do you prefer?

Ask the birds.

Fear or love, baby?

Don't say the answer

Actions speak louder than words.

Everywhere I look today, I see fear…

...COVID...politics...gun violence...protests...inflation...Taiwan…

...the list goes on and on.

Fear is a useful evolutionary tool. It kept our ancestors alive. It helps us avoid danger.

But, living in a state of constant fear is paralyzing. It immobilizes us and then we are stuck with a bunch of ideas and dreams.

A dream has to become and a plan, and a plan has to turn into action. Otherwise, we never do anything and we’re doomed to live in regret. 

I see so many business owners and entrepreneurs crippled right now. Are you one of them?

Shake the fear by turning your dream into a plan. A major part of that plan has to involve determining the verbal identity of your brand: 

• What is your business?

• What does your brand sound like? 

• What do you want the world to know about your product, service, or business?

I want to help you communicate your value to the world. 

If you need help shaking off fear and creating a brand message, contact me today.