Are You Easy?

Let me start by saying that I can’t tell you the last time I stopped at McDonald’s. But like many Americans, I grew up begging my parents for happy meals. 

Yes, someone buys a burger and fries when they’re hungry but why stop at the golden arches? 

Perhaps it’s a touch of nostalgia and genius marketing that we all remember from childhood? 

The best answer is that it's easy. Ronald the creepy clown has places set up all over the world and you know you can get roughly the same meal everywhere. It will be fast, consistent, and inexpensive. 

On a sales page or a sales process, you want to be easy to work with. Businesses that are difficult to work with do not last. 

I can understand why some folks, particularly service providers, might balk at the term “ease.” You want your clients to have a certain seriousness about working with you. 

But, as an experienced salesperson, my advice is to simplify the first step you’re asking people to take.

Your sales page is not the place to qualify leads or push people away. It should cast a wide net that allows you to attract as many leads as possible. You can always turn people down but you can’t pull leads out of thin air. 

• Make it easy to find the button on your sales page.

• Make it easy to find a clear value proposition. 

• Make it easy to get a price quote. 

• Make it easy to opt in or out of your newsletter. 

Do you need help structuring your marketing materials in a way that drives action? If so, contact me today. 

I’m thrilled to help you showcase your business in a way that makes it easy for your customers to say “yes!”