This may be Your Last Chance

If you’re selling or writing copy correctly, you’ve:

• Identified your client’s problem

• Proposed an amazing solution

• Made it clear how they can buy it

So now it’s time to make sure they don’t leave the sales page without acting. Studies show that customers who don’t act or buy while on the page, won’t in the future. You need to get them to act by making the offer absolutely irresistible.

Since my method for writing great copy is called the Foodie Framework, let me ask you a question: Which food is irresistible to you? A lot of people say steak, pizza, or ice cream. While these are all fantastic choices, for me, it’s breakfast cereal...pretty low-brow for a self-proclaimed foodie, I realize. It’s probably due to the combination of 90’s Saturday morning TV commercials and an addictive blend of chemicals and sugar. 

Similarly, your sales page needs to hook your ideal client. There are 3 tactical ways you can make your offer hard to pass up:

1. Bonuses

2. Scarcity

3. Discounts

Bonuses spice up the appeal of almost every product or service. Add something to your sale or service to make it more appealing.

Scarcity is a wonderful sales tactic when used well. The idea of urgency gets your ideal client to act while they’re on your page. 

Discounting is an amazing tool to get customers to buy but it’s a slippery slope. You always want to make sure you’re taking profit margins into consideration. A discount should add value to your brand and not make you look cheap. 

You can use all three of these tactics at once or swap or change them over time. It’s important to ensure you’re encouraging the person who visits your page to take a step. This could be buying or joining your list to start the relationship. 

It might be the last chance you get. 

Since you’re reading my content, go here and download my free workbook on how to write great copy for your sales page.